Once again we are selling our inventory faster than we can replenish it. With a number of our listings due to close in March, we will continue to market the homes we still have available using every means possible.
Recently we have been gaining tremendous exposure for our clients through Facebook, Trulia, Realtor.com, Listingbook, the Illustrated Properties website (www.ipre.com), and some more traditional methods such as advertising in the Real Estate Showcase (the only real estate magazine in the airports!) and postcard mailings. What's really surprising is that we hosted a booth at the 2nd Annual Pets in the Plaza in Lake Worth and one of the visitors to our booth wrote a contract on one of our listings the very next day! In this market it is important to adapt to the changing market, culture and technology. We all agree that the internet is king right now, but back to basics feet on the street marketing still works!
I cannot stress enough how important it is that each home is marketed through a variety of methods. It seems that the agents willing to put in the effort are finding that they achieve the best results for their clients.
See you around town!
